Zain Ul Abdin logo
Tell me what's stuck

Social media marketing specialist. Stop filling a calendar. Start getting seen.

As a social media marketing specialist, I plan, write, design and post your content on Facebook, Instagram and LinkedIn, then show up in the groups and communities where your buyers actually ask questions.

You get attention that turns into visits, not just likes.

Get a free social checkSee social results

Free, no strings. Coffee's on me.

A single original idea becomes a planned post and multiple platform formats, then leads to real audience feedback.
3.95M
Instagram
views in 90 days · Blainy
160K+
Facebook
page views in 28 days · Everdry
338K
Threads
views in 3 months · Blainy
479K
Pinterest
impressions in 90 days · Blainy

Each number is one platform, one client. Screenshots below.

The problem

More posts aren't
always the answer.

Sometimes they're just more posts.

Most business accounts look busy and go nowhere.

Something goes out every day, a few people like it, and nobody visits the website. The problem is usually one of these:

  1. 01Posting with no strategy behind it
  2. 02Generic tips everyone else already posted
  3. 03The same content copied across every platform
  4. 04No one engaging in the groups where buyers actually are
  5. 05No link between posts and the business
  6. 06Never checking what worked, so nothing improves

Fewer, better posts. More of the right conversations.

What social media involves

Social media hasfive parts.

Most accounts only do one of them: posting.

01

Strategy

Who you're talking to, which platforms matter, and what each post is supposed to do.

Audience researchPlatform prioritiesContent pillarsMonthly plans
Illustration: audience, pillars and platforms connected into one content plan
02

Content

Posts written for real people, not the algorithm. Each one teaches, shows, proves or starts a conversation.

CopywritingPost ideasPlatform native formatsCaptions and hooks
Illustration: ideas moving through content pillars and drafts into a weekly content board
03

Creative

Graphics people stop scrolling for, designed by the same person who writes the posts.

GraphicsCarouselsBrand visuals
Illustration: ideas edited into reels and carousels
04

Distribution and community

Posting is half the job. The other half is showing up in groups and communities where your buyers ask for recommendations.

Group engagementCommunity monitoringConversationsPublishing
Illustration: one post distributed across platforms and communities
05

Measurement and iteration

What got seen, what got clicked, what brought leads. Then more of what worked.

Reach and engagementWebsite visitsLeadsMonthly reporting
Illustration: a social performance dashboard
How attention is built

From an ideato actual attention.

Good social isn't about posting more. It's about making each post do a job, then putting it where the right people see it.

Illustration: idea, plan, create, distribute, engage and attention as one connected path
  1. 01

    Idea

    Something your buyers actually care about

  2. 02

    Creative

    Words and visuals that stop the scroll

  3. 03

    Post

    Published where your audience already is

  4. 04

    Community

    Shared in the groups and conversations that matter

  5. 05

    Engagement

    Comments, questions and shares

  6. 06

    Visit

    Someone clicks through to learn more

  7. 07

    Lead

    Someone reaches out

Content pillars

Five kinds of posts.All of them useful.

A good feed isn't random. Every post falls into one of these.

Illustration: five post types, Teach, Show, Prove, Join and Sell, on one timeline

Teach

Answer the questions your buyers keep asking.

Show

Behind the scenes, the process, the people. Proof that real humans run this.

Prove

Results, reviews, before and afters. Let the work do the talking.

Join

Take part in the conversations already happening in your industry.

Sell

Yes, sometimes you just say what you offer. Just not every day.

Social media results

Social results,not just likes.

Different platforms. Different jobs. Results shown separately.

01Home services · Facebook · Local
Everdry Waterproofing logo

Everdry Waterproofing: 160K+ Facebook views
in 28 days.No "post and hope."

Their page wasn't reaching anyone. I rebuilt the content around visuals homeowners stop for: before and afters, myth busting and real reviews, shared into local groups.

160,235
Facebook views, last 28 days
40,153
accounts reached
141,889
views, an earlier 28 days
50,881
views early on, 28 days
FACEBOOKPage overview · last 28 days
160,235 views40,153 reach

Before-and-after visuals and seasonal problem posts, shared into local community groups.

Everdry Facebook dashboard, last 28 days: 160,235 views, 40,153 reach
FACEBOOKEarlier 28 day windows
141,889 views50,881 views early on

Separate 28 day windows from the page's professional dashboard. The views kept coming.

Everdry Facebook professional dashboard: 141,889 views and 36,284 reach in 28 days
Everdry Facebook professional dashboard early on: 50,881 views and 17,292 reach in 28 days
02AI and tech · Facebook · Pinterest
Virtarix logo

Virtarix: A new Facebook page to
70K+ views in under 4 months.

A brand new page with no audience and technical topics most people scroll past. I turned the knowledge into simple visual posts on a steady weekly rhythm, then gave each guide a second life on Pinterest.

71,459
Facebook views, Oct to Jan
34K
views in December alone
1.2K+
Pinterest visits in 7 days
FACEBOOK4 Oct to 23 Jan
71,459 views3,395 interactions

Views flat until October, then climbing as the posting rhythm and formats settled.

Virtarix Facebook insights, 4 Oct to 23 Jan: 71,459 views, 3,395 interactions
FACEBOOK · ONE MONTH1 Dec to 8 Jan
34K views

December alone brought nearly half the total.

Virtarix Meta insights, December: 34.0K views
BEFORELast 60 days view
0 views until October

The same dashboard before the new content started.

Virtarix Facebook dashboard: views flat through September, rising from October
03AI SaaS · Social · Multi-platform growth
Blainy logo

Blainy: 3.95M Instagram views
in 90 days. Four platforms growing at once.

Student-focused reels, pins, Threads posts and Shorts built around what students already joke and worry about, with the product in the background.

3.95M
Instagram views, 90 days
479K
Pinterest impressions, 90 days
338K
Threads views, 3 months
78K
YouTube views, 28 days
01 · INSTAGRAMLast 90 days
3,952,443 views2.14M reached612K interactions

Relatable student reels. 98% of views came from non-followers, so the content did the finding.

Blainy Instagram, last 90 days: 3,952,443 views, 2,139,992 accounts reached
Blainy Instagram top reels: 53.9K, 24.9K, 21.8K views
02 · PINTERESTLast 90 days
479K impressions+410% vs previous 90 days

Video pins and study-tip pins. 600K+ impressions overall.

Blainy Pinterest, last 90 days: 479k impressions, up 410%
Blainy top Pinterest video pin: 225.75k impressions, 8.41k pin clicks
03 · THREADSFeb 21 to May 21
338K views11.9K interactions

Short, dry student humour posted daily.

Blainy Threads insights: 338K views, 11.9K interactions
04 · YOUTUBE SHORTSLast 28 days
78,267 views

The best reels re-cut as Shorts, so each idea earned views twice.

Blainy YouTube channel analytics: 78,267 views in the last 28 days
04Ecommerce · Facebook · Pinterest
LoomPad

LoomPad: 32,759 Facebook views
in a single week.

Desk mat visuals and product posts built to be shared, plus pins that put the products in front of people searching for desk setup ideas.

32,759
Facebook views in one week
132
shares
7.88K
Pinterest impressions
FACEBOOK7 to 14 Sep
32,759 views653 engagements

Product and setup photos made to be shared. 96% of engagement came from non-followers.

LoomPad Facebook views chart, 7 to 14 Sep
FACEBOOK · DETAILSame week
448 reactions132 shares
LoomPad Facebook insights: 32,759 views, 653 engagement
LoomPad engagement overview: 448 reactions, 132 shares
PINTEREST25 Jul to 14 Sep
7.88K impressions5.37K audience

Product and setup pins; the logo and setup pins led impressions.

LoomPad Pinterest analytics: 7.88k impressions, 5.37k total audience
LoomPad top pins by impressions

Screenshots from Meta Business Suite, Instagram, Threads, Pinterest, and YouTube Studio.

Repurposing

One idea.Five places to use it.

A single good idea shouldn't live and die in one post. I turn it into formats that fit each platform, so you get more reach from the same thinking.

  1. 01

    Facebook post

    · The story, written for groups and shares
  2. 02

    Instagram carousel

    · The same idea, broken into swipeable steps
  3. 03

    LinkedIn post

    · The lesson, framed for decision makers
  4. 04

    Graphic

    · One visual that sums it up
  5. 05

    Article or Reddit post

    · The deep version, for people who want more

Not copy and paste. Each version is rewritten for how people use that platform.

Illustration: one idea branching into a carousel, a feed post, an X thread, a short video, a story and an email
What you get

Everything
your social needs.From one person.

  1. 01

    Strategy

    Audience, platforms, content pillars and a monthly plan.

  2. 02

    Content

    Five posts a week, written for each platform.

  3. 03

    Creative

    Graphics and carousels designed in house. Well, in me.

  4. 04

    Publishing

    Scheduled and posted on Facebook, Instagram and LinkedIn.

  5. 05

    Community

    Monitoring and engaging in the groups and communities where your buyers hang out.

  6. 06

    Reporting

    Monthly report on reach, engagement, visits and leads, plus what changes next.

Process

Five steps.No "just post more" strategy.

Illustration: five steps, audit, plan, create, distribute and learn, connected by one path
  1. 01

    Audit

    See what's working, what isn't and where your buyers actually are.

  2. 02

    Plan

    Pick the platforms, pillars and posting rhythm.

  3. 03

    Create

    Write and design the content.

  4. 04

    Distribute

    Post it, share it in the right communities and join the conversations.

  5. 05

    Learn

    Check what brought visits and leads, then adjust.

A gut check

What good socialactually looks like.

A quick gut check for your current account.

Busy social

  • Posts every day, same format every time
  • Likes from friends and employees
  • Same post copied to every platform
  • No one knows if it brings customers
Illustration: a pile of scattered posts filtered into a few strong posts that feed growth

Good social

  • Fewer posts, each with a clear job
  • Comments and questions from real buyers
  • Content rewritten for each platform
  • Visits and leads tracked every month
5·3·2

A useful rule of thumb is the 5 3 2 rule: for every 10 posts, 5 share useful content from others, 3 are your own, and 2 are personal. It's a reminder to stop talking about yourself all the time.

Pricing

Social media packages that make sense.

Choose by how many platforms you need and how much content you want each month. Every plan includes planning, design and scheduling.

Social Essentials

Small businesses setting up a professional presence.

$799per month

A steady, good looking feed without you having to think about it.

  • Up to 2 platforms
  • 8 original content pieces a month
  • Platform adaptations
  • Basic branded graphics
  • Scheduling
  • Monthly report

Start EssentialsCompare everything included
For growing businesses

Social Growth

Businesses that want consistent content and stronger positioning.

$1,499per month

Twice the content, carousels and a planned calendar.

  • Up to 3 platforms
  • 16 original content pieces a month
  • Branded graphics and carousels
  • Up to 4 carousels within the 16
  • Content planning and scheduling
  • Monthly report and review

Start GrowthCompare everything included

Social Plus

Brands that need more creative output and coordination.

$2,299per month

More platforms, short video edits and light community monitoring.

  • Up to 4 platforms
  • 20 original content pieces a month
  • Up to 4 short video edits from your footage
  • Detailed content planning
  • Publishing support and light monitoring
  • Monthly report and planning call

Start PlusCompare everything included

Not sure yet? Start with the free check.

I look at your profiles and tell you why posts aren't getting seen.

FreeGet the free check

Compare every package.

Social Media packages compared
FeatureSocial EssentialsSocial GrowthSocial Plus
Content
PlatformsUp to 2Up to 3Up to 4
Original content a month81620
Platform adaptationsIncludedIncludedIncluded
GraphicsBasic brandedBrandedBranded
CarouselsNot includedUp to 4Up to 4
Short video editsNot includedNot includedUp to 4
Revisions1 round per piece1 round per piece2 rounds per piece
Strategy
Content calendarSimpleIncludedDetailed
SchedulingIncludedIncludedPlus publishing support
Community
Community monitoringNot includedNot includedLight, as defined
Reporting
ReportingMonthlyMonthlyMonthly
MeetingsNot includedMonthly reviewMonthly planning call

What counts as what

Original content piece
One new post idea, written and designed. Resizing or rewording it for another platform is an adaptation, not a new piece.
Graphic
A single branded image.
Carousel
A multi slide post. It counts as one content piece.
Reel or short video edit
A short vertical video cut from footage you send, with captions and simple text. Filming isn't included.
Revision
One round of changes to a piece before it's scheduled.

Not included in any plan

  • Filming or studio production
  • Unlimited design
  • Full inbox and comment management
  • Paid social ads (see Ads)

Quick answers

Do you film content?
No. I edit footage you send. If you need filming, I can point you to someone local.
Do you reply to every comment and message?
No. Plus includes light monitoring, as agreed at the start. Full inbox management isn't part of any plan.
Can I add a platform later?
Yes. Moving up a plan covers more platforms and more content.

Not sure which one fits? Tell me what's stuck

Who it's for

Social works
best when...

Good fit

  • You have a real product or service people need
  • Your buyers use Facebook, Instagram or LinkedIn
  • You want posts that bring visits and leads, not just likes
  • You'd rather run your business than write captions

Not the right fit

  • You want to go viral by Friday
  • You want 3 posts a day just to look active
  • You'd rather buy followers than earn them
FAQ

Social media questions,
answered straight.

Illustration: questions from Instagram, TikTok, YouTube, X, Facebook and LinkedIn answered by one marketer and turned into scheduled posts, community replies and analytics

Posting a lot and still invisible?

Let's find out why.

Send me your accounts and tell me who you're trying to reach. I'll tell you what's working, what isn't and what I'd change first. Free.

Get a free social check
Tell me what's stuckEmail me
I usually reply within a couple of hours.

Social works better with

Reddit MarketingWhere buyers ask for recommendations.SEO & Organic GrowthGet found by people already searching.